Brands have used “influencers” for as long as I can remember to promote their products, just think back a few years to when Michael Jordan was at the top of his game and quite possibly the most popular athlete in the world, Nike signed him to a contract to endorse their brand and to release […]
Understanding Influence w/ Klout
I have known about Klout for a while but only recently did I start using it frequently and recommending it to clients as a tool to track their social media efforts as well as gain insight into their network, etc. The fact that Klout now pulls in Facebook in addition to Twitter makes it a […]