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You are here: Home / Archives for Analytics

Measure Online Advertising with Google Analytics

October 25, 2007 by Cotton Rohrscheib Leave a Comment

Google Analytics is a free web analytics application that is quickly becoming one of the most widely used web analytics tools around. A common misconception that many people have is that GA can only be used to track Google AdWords. That’s simply not true. GA can be used to track any online marketing activity. And […]

Filed Under: Blog Tagged With: Analytics

Helping Clients Understand Webalizer

September 24, 2007 by Cotton Rohrscheib Leave a Comment

Granted Webalizer has lost favor since products like Urchin (now Google Analytics) have become available, but it has been around a long time and can still provide some useful information. Especially to a client who just wants to know what their most popular pages are, where their traffic comes from, or how many hits / pageviews […]

Filed Under: Marketing & Tech Tagged With: Analytics

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