That’s right! I learned this week that Microsoft is entering NASCAR as a sponsor for BAM Racing’s #49 Spring Cup Series Team headed up by veteran driver Ken Schrader. This is awesome news for BAM Racing who has been struggling as one of NASCAR’s smaller teams.
Microsoft is apparently using their NASCAR involvement to promote their SMB division. I have seen a preview of the car also and it’s going to be pretty sharp. Should be interesting watching Microsoft enter into the sport.
Here’s a link to NASCAR.com’s news release regarding this new partnership between Microsoft and BAM Racing: NASCAR.COM – BAM Racing, Microsoft deal showcasing small business – Mar 26, 2008
Just wanted to post an update to this, you can see pics of the new car’s paint scheme on Eric Ligman’s Blog. Here is the link: http://blogs.msdn.com/mssmallbiz/archive/2008/03/22/8330901.aspx