Cotton Rohrscheib

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Every Company Needs a Blog…

June 1, 2009 by Cotton Rohrscheib Leave a Comment

I deal with a lot of clients today that have been with me since I got into this industry almost a decade ago, and for the most part my partners and I have had a hand in developing every aspect of their web presence from the bottom up so when they see their competitors launching […]

Xbox to Connect to Facebook, and Twitter

June 1, 2009 by Cotton Rohrscheib Leave a Comment

I guess since I am not a big gamer, I really didn’t give this one a lot of thought but after hearing this morning that Microsoft plans to incorporate some popular social applications like Facebook and Twitter into their Live Services for the Xbox I might have dust off my Xbox and give it another […]

Darren’s 21 Blogging Mistakes…

May 30, 2009 by Cotton Rohrscheib Leave a Comment

I have to hand it to Darren Rowse again on another great post.  Recently, @alisonkerr asked the question on Twitter, “What’s the most common mistake made by new bloggers? How can we avoid it?“ Since Blogging has become a buzzword that has trickled down to the “unwired society” it’s something I get a lot of […]

Project Management w/ Basecamp for Web Developers

May 30, 2009 by Cotton Rohrscheib 1 Comment

Pleth has 3 locations (Batesville, Conway, and Jonesboro) being able to manage multiple projects at the same time has grown way past the enormous whiteboard at our Batesville office, and being somewhat OCD, I have always looked at a whiteboard in my office as more of a hindrance than a help anyway.  In the past […]

What Darren Rowse Says About Social Media

May 28, 2009 by Cotton Rohrscheib 2 Comments

In this day and age where everyone is an expert in the realm of social media I rarely repost or retweet an “expert’s” content unless they are a) actually credible or b) bring out some good points that I feel are of value.  Darren Rowse is definitely credible, he has one of the most popular […]

Facebook Pages or Groups?

May 27, 2009 by Cotton Rohrscheib Leave a Comment

I get asked this question at least once a week, and really there is no quick answer, it usually involves me taking time out to listen to what they are wanting to accomplish before I can answer.  Personally, I have had a lot of luck using both for various situations.  For example, our Central Arkansas […]

Facebook Raises $200M; Now Valued at $10 Billion

May 26, 2009 by Cotton Rohrscheib Leave a Comment

I am somewhat familiar with what all goes into the valuation process of a standard website, but I would know where to start estimating the value of a social network like Facebook, I can only imagine the work that went on behind closed doors to arrive at $10 Billion Dollars, whew!  One thing that amazes […]

Twitter to Launch Business Tools by Year-End

May 25, 2009 by Cotton Rohrscheib Leave a Comment

I wasn’t too surprised to hear that Twitter was going to go this route, I kind of figured that they would take this path to monetize their service as opposed to serving ads. I don’t have a clue what these tools are going to look like, or what additional functionality they are going to bring […]

A Few Key Ingredients for a Successful Project

May 24, 2009 by Cotton Rohrscheib 5 Comments

A short time ago my my partners and I launched a startup project of our own and within 4 months time we had picked up national exposure to the point that we were negotiating 4 potential sponsorships and had requests from at least a half dozen or so other parties interested in being a part […]

The First Little Rock Tweetup

May 14, 2009 by Cotton Rohrscheib 1 Comment

Lance Turner from Arkansas Business along with several other Twitter folk from the Central Arkansas area held the first Tweetup the other night at Sticky Fingers.  Even with American Idol on television and Central Arkansas Native Kris Allen going strong there was still a great turnout.  If you will take a look around the room […]

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