Cotton Rohrscheib

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Tools for Managing PPC Campaigns…

June 1, 2009 by Cotton Rohrscheib 2 Comments

If you are using the Internet as a vehicle to market your products or services through PPC campaigns I strongly recommend ShoeMoney Internet Marketing Tools.  And trust me, I know that when you are running PPC campaigns that you often find yourself on the front end getting ready to shell out some serious cash, and […]

Tools for Managing SEO…

June 1, 2009 by Cotton Rohrscheib 1 Comment

One of the popular services we offer our clients at Pleth is SEO, or search engine optimization.  I know that lately I have made profound statements saying things like SEO has taken a backseat to social saturation, etc., but honestly SEO is still something that your company should take a look at and track pretty […]

More Affiliate Marketing Tips…

June 1, 2009 by Cotton Rohrscheib 3 Comments

A while back I posted My Approach to Monetization after I had been doing a lot of experimentation on various projects and for the most part it was well received, after I had posted this I ran across ProBlogger’s 10 tips for using affiliate programs, and I was amazed that I had a few of […]

Every Company Needs a Blog…

June 1, 2009 by Cotton Rohrscheib Leave a Comment

I deal with a lot of clients today that have been with me since I got into this industry almost a decade ago, and for the most part my partners and I have had a hand in developing every aspect of their web presence from the bottom up so when they see their competitors launching […]

Xbox to Connect to Facebook, and Twitter

June 1, 2009 by Cotton Rohrscheib Leave a Comment

I guess since I am not a big gamer, I really didn’t give this one a lot of thought but after hearing this morning that Microsoft plans to incorporate some popular social applications like Facebook and Twitter into their Live Services for the Xbox I might have dust off my Xbox and give it another […]

Darren’s 21 Blogging Mistakes…

May 30, 2009 by Cotton Rohrscheib Leave a Comment

I have to hand it to Darren Rowse again on another great post.  Recently, @alisonkerr asked the question on Twitter, “What’s the most common mistake made by new bloggers? How can we avoid it?“ Since Blogging has become a buzzword that has trickled down to the “unwired society” it’s something I get a lot of […]

Project Management w/ Basecamp for Web Developers

May 30, 2009 by Cotton Rohrscheib 1 Comment

Pleth has 3 locations (Batesville, Conway, and Jonesboro) being able to manage multiple projects at the same time has grown way past the enormous whiteboard at our Batesville office, and being somewhat OCD, I have always looked at a whiteboard in my office as more of a hindrance than a help anyway.  In the past […]

What Darren Rowse Says About Social Media

May 28, 2009 by Cotton Rohrscheib 2 Comments

In this day and age where everyone is an expert in the realm of social media I rarely repost or retweet an “expert’s” content unless they are a) actually credible or b) bring out some good points that I feel are of value.  Darren Rowse is definitely credible, he has one of the most popular […]

Facebook Pages or Groups?

May 27, 2009 by Cotton Rohrscheib Leave a Comment

I get asked this question at least once a week, and really there is no quick answer, it usually involves me taking time out to listen to what they are wanting to accomplish before I can answer.  Personally, I have had a lot of luck using both for various situations.  For example, our Central Arkansas […]

Facebook Raises $200M; Now Valued at $10 Billion

May 26, 2009 by Cotton Rohrscheib Leave a Comment

I am somewhat familiar with what all goes into the valuation process of a standard website, but I would know where to start estimating the value of a social network like Facebook, I can only imagine the work that went on behind closed doors to arrive at $10 Billion Dollars, whew!  One thing that amazes […]

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