Facebook Acquires Gowalla…

The story was broken this evening on CNNMoney that Facebook had purchased Gowalla, I actually got a heads up this morning that this might be going down soon. I’m pretty mixed on this.  It’s no great secret that I was a huge Gowalla fan in the early days of location based services and geosocial but the latest evolution of the Gowalla product really drained me pretty bad and just like most of my friends I stopped using it altogether. I would have personally liked to have seen Gowalla go back to what they were in the beginning that had all of us on fire about the app but I think once the new release rolled out they were pretty much committed at that point.

What will the future hold for Gowalla? I have heard that the Gowalla team will be relocating to Palo Alto in the future and will fit into the Facebook timeline, whatever that means. To me that sounds like integration into Facebook, and that this acquisition was more or less a talent grab. I do think that there is serious room in the geosocial arena for a player like Gowalla and that they just gave up to quickly when they did what they did with their latest release.

What are your thoughts?

For some reason this just seemed appropriate…

About Cotton Rohrscheib

I've been an entrepreneur my entire life and have been blessed to have been associated with hundreds of startups and projects throughout my career. A few years ago I started offloading many of my business interests to spend more time w/ my family and retool my focus toward the agricultural industry, ultimately I landed at Farmers Business Network, Inc. w/ a great team of people w/ shared mission / vision and the rest is history! I still operate my personal website & blog occasionally on topics of interest to me including; parenting, agriculture, technology, and whatever else comes my direction! My blog,, is the product of over 20yrs worth of content, photos, podcasts, videos, etc., and all of the content I produce is mine personally, and only represent my views and/or opinions on topics and do not represent any of the businesses or associations I'm affiliated with.


  1. I’m like you, I was really on fire for Gowalla when it first came out and still
    Believe it is great for people who travel and who want to learn all about a new place they are visiting.

    But most don’t travel that much…they stay within a certain area, predictable, and that’s where Foursquare comes in. It rewards the everyday stops.

    It will be interesting to see what Gowalla does while all wrapped up in Facebook.

    I would like to see more churches play aroun with Foursquare.


  2. I’ve messed with the location based services a good bit and watched people use them. It’s still a huge minority and it never seemed to catch on with the younger crowd (teenagers). Latest reports are that the majority of location software on smartphones is used to find things nearby and not tell people where to find you.

Questions or Comments?