My business partner, Greg Smart, was recently asked to explain our retainer agreement to one of our new clients, he posted this description on his blog. Retainers are a real value that we offer our clients. I thought that this was a dead on description so decided to repost that description here:
Our retainer agreements are intended to benefit the nature of our customer relationships and helps open the lines of communication with our priority customers. We have found that these agreements can smooth fluctuations in charges and often alleviates some of the hesitancy customers may feel when unsure about incurring hourly charges. A retainer will cover any content updates to the website as well as general consultations. This allows for updates to be posted in a more expeditious manner, can help maintain consistency of site design with content presentation, and ensures that the website will remain consistent with other marketing activities. It has been our experience that customers with this agreement tend to feel much more at ease in calling for overall site support, brainstorming sessions, and quality control issues.
This agreement does not include any site structure changes, graphic design changes, or increases in functionality. We will do our best to try to cover these unanticipated costs under this retainer agreement. Should a request be made that is deemed outside the scope of this agreement we will notify you and actively consult with you to explore your options. If necessary we will work to develop a quote at that time. This will occur prior to any additional site changes being made and any additional costs being incurred.
Pleth, LLC and Retainer Agreements | Greg Smart
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