Pleth. We never have really fit into our industry very well because our philosophy is completely different than 90% of the hosting companies in business today. Most web hosting companies offer low-cost hosting plans with very few bells and whistles so they can keep their costs down and undercut their competitors prices. Services like DNS Management, Website & Database Backups, Storage, and bandwidth are often sold separately as add-on items because they have little or no profit margin in their hosting rates.
My partners and I have never wanted to take our hosting business in that direction, primarily because the market is saturated already with companies trying to do exactly that. Another reason we haven’t went that route is because it’s just not our style. We see ourselves as niche hosting providers with a unique perspective in that we are also developers. We cater to a large population of clients that could care less about web hosting, they just know they need it for their website to stay online, and they will pay extra to have someone else worry with all of the technical issues surrounding it.
Our business philosophy when it comes to our hosting business has always been to add value to our infrastructure as opposed to looking for ways to cut corners and reduce overhead. Since we started we have established our NOC (network operating center) in Dallas, as well as an alternate location in Houston. We have also put a lot of thought into things like Bandwidth, Storage, Virtualization, and Automation. We also have system monitoring in place as well as automated backups that will allow us to quickly restore any of our clients data that might have become lost or corrupt. In addition to our robust backup system, we also have the industry’s leading control panel software, Plesk, running on our shared servers for our managed hosting clients. Our server admin, Matt Critcher, has also devoted countless hours configuring our security solution, mod_security, to fight off security threats.
Before I go any further, I should probably say that we have done quite well with our hosting business. I would venture to say that we have several hundred hosted domains running at any given time and our business continues to grow leaps and bounds despite the fact that we haven’t ever spent one penny on advertising campaigns, etc. Our entire business has grown via word of mouth. I have often wondered what our business would be like now had we promoted ourselves, but I honestly don’t see how we could bring on many more projects than we are handling currently.
The past few days I started thinking back to this past weekend’s Wordcamp Fayetteville where I met a lot of people who work with wordpress on a daily basis, and that utilize a lot of premium solutions, such as premium themes and plugins. Something I noticed at the conference was that the vast majority of people there were developers and bloggers who have their website(s) hosted by a third party provider. This got me to thinking about premium wordpress hosting. Granted, not everyone would be interested in paying for hosting their blog when they can get it for free or next to it from a handful of providers in the industry, but here’s what I keep coming back to. The days of the Mommy Blogger sharing recipes and baby photos are behind us, I know several women right now who are actually bringing in a substantial income from their blogs, the same goes for men too. My thoughts are that if someone has a blog that is bringing them $10,000 monthly in revenue, then they probably have already given some thought as to what they would do if the server their website is hosted on crashed. I think this is the target market for this premium offering.
In my mind, premium wordpress hosting not only consists of web storage for your database and files, but it also includes disaster recovery / backup solutions built in w/out having to purchase add-ons. Premium WordPress hosting also includes a secure environment made possible via our ever changing security protocols and configuration. One thing that I also feel is very important is redundancy and failover connectivity, for example, our network has 19+ backbone providers.
Last night I started mocking up a child theme for Genesis / Studiopress that would be a clean, simple, and very user friendly landing page of sorts to promote this premium offering. I decided to use the enterprise child theme as my starting point for the project and somehow in between catching up on client emails and answering the telephone, I have managed to get the vast majority of the design & layout coded. Below you will find a screenshot of the home page.
My initial plan was to just add a page to our existing corporate website, which runs a different CMS than WordPress so after talking w/ a few people I had discussed this with earlier, I decided to create a small simple landing page site w/ details about this premium solution. As of right now, I have no idea as to when this site will come online, it’s going to be a very basic site w/ only a few pages outlining our service offering but it’s likely going to take me several weeks to put together all of the content together given my current workload so stay tuned to this blog for more info on this project…
If you are interested in Premium WordPress Hosting, don’t hesitate to drop us a line…
Please Drop Your Questions or Comments