I am starting a new section on my blog (should have a long time ago) to cover the topic of Real Estate Website Solutions. This is an area that I have had several years experience with a lot of success for my clients. Probably the most popular of our Real Estate Solutions is the MLS-IDX Solution. In the very near future I hope to have a Q&A session with a long-time personal friend and Real Estate Solution Provider and Expert Rick Thomas of MLS Software and pick his brain about Real Estate Website Solutions and Backend Software Development. Rick is someone that I call on quite frequently about Real Estate Software related issues. Below is an explanation of what an IDX Solution does…
IDX, or Internet Data Exchange, is the process of showing listings on your website from other Real Estate Firms that are members of your MLS or association. Powersite IDX, is an automated solution that is updated on nightly intervals from your association’s MLS database. This solution will add new listings that are new to the market while dropping off other listings that might have sold or expired. With the MLS-IDX solution from Powersite, Real Estate Companies can rest assured that their websites are always up to date.
IDX solutions are extremely popular today due to the rise in use the internet has seen over the past few years in real estate sales. From an agency perspective, the ability to showcase a huge database of inventory is priceless, especially for smaller to medium size agencies.
Sellers benefit from listing with agencies that utilize IDX and broker reciprocity by having their property shown on literally thousands of websites a day, in addition to their listing agent’s website. This exposure is invaluable when selling a home. Buyers love websites with MLS-IDX Integration because it allows them to search all available property on the market in an area without having to bookmark and frequent several different agency websites at a time. The best feature of the MLS-IDX solution is that all leads generated from a Realtors website, whether the listings are theirs or not, go to the website owner.
Powersite MLS-IDX is available for many Real Estate Associations across the United States, for a list of current associations we can work with, please click here.
If you own a Real Estate Company and belong to an association of Realtors (see our most recent list of associations we work with to deliver idx solutions) and would like to discuss adding MLS-IDX to your existing website it can be a lot easier than you might think. Please feel free to contact us to discuss your Real Estate Website Solution. We also offer other popular Real Estate products including 2 forms of Content Management Solutions. Here is a link to our product page for MLS-IDX Solutions: Pleth | Real Estate MLS, IDX, and CMS Solutions
Questions or Comments?