I am a little late to the punch on this one but MySpace has launched their own self-serve advertising platform. I am not a huge MySpace fan so this one almost slipped by me. I spent a little time tonight checking it out and I have to admit that their application for building the ads is pretty nice and very simple to operate.
Unlike Facebook Ads, which I am sold on completely, I am not recommending that any of my clients jump into they MySpace marketplace and start doing any advertising yet. Here’s my rationale on that…
You have to take into consideration the market you have on MySpace. Granted, there are a few of us old timers on MySpace but not that many compared to what I am seeing on Facebook. I have been using this comparison of MySpace’s Audience versus Facebook’s Audience. MySpace is like going to a bar, the music is loud and it is dimly lit, Facebook is like going to Starbucks, it’s a relaxed atmosphere where you can interact with more attentive people. Not to mention, the music at Starbucks is worth listening too…
With all of this being said, I suppose if I had a client that was selling a product that was targeting the teenage market I would probably advise them to look into MySpace, unfortunately I don’t have any clients at this time that really fall into that category so I probably won’t have any news to report on how well MySpace’s ad platform works. However, if any of you are using it, I would love to hear your experiences, shoot me a comment…
MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment?
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