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Mike Allen from the Conway Log Cabin Democrat Newspaper came by yesterday and interviewed me in regards to our new NascarView project.  Below you will find the article from this mornings newspaper and online edition.

There’s a new Web site designed for NASCAR fans that was launched this year, and the results have been a big hit across the nation.

Cotton Rohrscheib, who’s now working out of his home office in Conway, along with other team members, Stephen and Greg Smart, purchased the Web site NascarView.com four years ago. After presenting NascarView.com to Web viewers this year, the site has exploded in the amount of support from viewers and advertisers.

"This is a Web site geared for the fans," Rohrscheib said. "We offer a family friendly Web experience and monitor profanity or mature content from being posted. We keep it rated G, so we want the whole family to be able to use the site."

The Web site covers four areas of the sport. It has feature stories, which includes some of the biggest names in NASCAR. Team ownership and the driver’s news are also covered in depth by the Web site. NascarView.com also recaps and previews the past and future races.

"It just seemed like it was a need for a family-friendly NASCAR Web site that people of all ages can get on and take part in," Rohrscheib said. "This way people can have sort of sense of some community and social networking. Out of the 10 years that I’ve been building Web sites, this site is probably in the top two or three in terms of growth. It’s gotten that big."

NascarView.com is the only Web site that uses a Facebook connect at this time, which means Facebook users can automatically login to NascarView.com using their Facebook accounts. The Web site also just hit the 1,000 mark for followers on Twitter.com. It was recently the ninth highest Twitter feed on Twitter.com, according to wefollow.com.

"With MarkMartin.com, we already had a list of people who knew who we were," Rohrscheib said. "We’ve basically built relationship with guys over the years working in the sport. … Different guys have kind of helped us get the word out."

The Web site also features two popular podcasts: The Final Lap Radio and the Phatguys Fantasy Podcast. Rohrscheib has been a frequent guest on both. He is also good friends with NASCAR driver and Batesville native Mark Martin. According to Rohrscheib, the Web site’s biggest feature is Live Racing Chat, which takes place during the cup series races on Sundays. Bloggers from around the nation discuss the events that happen during the course of the race. The Live Racing Chat is also moderated by Cooter, who inputs in-car audio from the drivers during the race. So, fans can read what their favorite NASCAR driver is saying during the race.

"It’s an information-heavy (Web site)," Rohrscheib said. "We get our revenue from advertising on the site, so we’re looking for anyone who wants to advertise or sponsor."

Rohrscheib is also the co-founder of Pleth Networks, LLC. This year it was awarded the Best of Show for the Interactive Category by the American Advertising Federation for www.thechurchalive.org. They beat out 60,000 entrants in the Addy competition. Pleth, with 500 clients worldwide, has offices in Conway, Batesville and Jonesboro.

TheCabin.net ·· Web site helps NASCAR fans connect 03/31/09