My business partner Stephen and I have been talking today about ways we can promote our clients products & services inside the Facebook network most efficiently. I think we both arrived at the same conclusion. If you are promoting your business, you are better served to use a Facebook Page.
Facebook Pages allow you to do a few things that a group really want. Groups, in my opinion are better suited to allow your clients and customers to interact with one another about your products and services. It’s probably a good idea to keep a close eye and monitor these pages pretty closely, probably even have someone from your organization serve on the board if possible.
Here is an explanation of Facebook Pages taken from the Facebook website:
Establish an interactive presence on Facebook.
Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand. Users can express their support by adding themselves as a fan, writing on your Wall, uploading photos, and joining other fans in discussion groups. You can send updates to your fans regularly — or just with special news or offers. Add applications to your Page and engage your users with videos, reviews, flash content, and more. Creating a Facebook Page is easy, free, and great for all types of businesses:
- Restaurants
- Bars
- Cafes
- Health and Beauty
- Pets
- Local Stores
- Parks
- Attractions
- Sports Teams
- Games
- Artists
- Musicians
- Politicians
- Non-profits
- And many more…
Browse Facebook Pages to see how other businesses leverage their Facebook presence.
Your fans love you, and their friends will know it.
When your fans interact with your Facebook Page, the actions they take are automatically generated into social stories. These stories are published to News Feed, which friends may see the next time they log into Facebook. The stories link back to your Facebook Page, inviting more people to interact with it, which generates more social stories and drives even more traffic to your Page. Think of it as word-of-mouth marketing, only completely free and happening online.
Get even more distribution with Facebook Social Ads.
You can increase the viral distribution of your Facebook Page with Facebook Social Ads. Create an ad creative and attach it to stories in News Feed or in the left-hand Ad Space. Social Ads increase the number of friends who will see the story when they visit Facebook, and you can also target the ads to specific demographics. Create a Facebook Page and get started with Facebook Social Ads.
Please Drop Your Questions or Comments