Facebook Grader

I have to give the folks at Hubspot credit for coming up with yet another cool tool that will inevitably help build their brand even more.  You might remember a week or so ago I mentioned Twitter Grader, a tool that I have no idea of what purpose it serves but yet at least 20 or so of my Twitter friends tried it out over a week long period, myself included. 

Hubspot is primarily a SEO company, and they provide a pretty good product in my opinion, I don’t necessarily agree with all of their positions on SEO, but for the most part they are one of the better ones out there. 

Well, their most recent free online tool is their Facebook Grader, it is pretty cool.  You basically login to their site using Facebook Connect and then it grades you based on how many friends you have, the power of your network friends, and the completeness of your profile (this was something that I had neglected apparently).  To kind of give you an idea as to how scores are generated, Pete Cashmore of Mashable magazine got an 86/100 score.  I managed to beat him by one point, scoring an 87/100, I felt pretty good about that.

As with the Twitter Grader, I have no idea as to what this information is good for, but at the same time, it is still interesting and captured my attention and forced me to click through to their website.  Here is an excerpt from Mashable.com about the Facebook Grader:

Who’s the most powerful person on Facebook? A new service purports to tell you.

Marketing software company HubSpot, creator of the successful Twitter ranking site Twitter Grader, is expanding its tools to cover Facebook, providing a ranking of users on the popular social network.

Facebook Grader serves up a grade out of 100 compared to all the other users of the service. The ranking is calculated using factors such as:

-The number of friends you have
-The power of this network of friends
-The completeness of your profile

So while I currently score 86/100 in the Facebook Grader system, that grade could be increased by completing more of my profile. And of course Facebook Grader includes the same viral sharing feature that made Twitter Grader spread: the ability to post your score to your Facebook profile.

Do these rankings add up to much? Is there a business model in any of this? Probably not, but it’s a very smart piece on marketing from HubSpot; the brand will soon be well known among both powerful Twitterers and influential Facebook users.

Facebook Grader Ranks Facebook Elite