I deal with a lot of clients today that have been with me since I got into this industry almost a decade ago, and for the most part my partners and I have had a hand in developing every aspect of their web presence from the bottom up so when they see their competitors launching these things called “blogs” they naturally reach out to us for advice as to whether they need one or not. My answer 90% of the time is yes, and here is my reasoning…
Your corporate website is what it is, it’s a great resource for information about your company, products & services, etc., but a blog can bring so much more to the table. A blog is a lot more personable and interactive in my opinion, and in a lot of ways it should be viewed as a direct link between you and your consumers where they also have the opportunity to communicate their needs or perspectives on your posts. This can be extremely valuable not only in making sales but also in improving your product or service offerings.
A lot of the companies that my partners and I work with on a daily basis have blogs, and for the most part I subscribe to each of them if for no other reason than to stay in the loop with what’s going on within their organization, but it has also helped me to find additional products and services offered by these providers that are well suited for our company.
If your company isn’t providing a blog right now, you could be missing out on establishing a much closer relationship with your existing clients as well as reaching new ones. One misconception we run into is that given the fact that some organizations we have worked with might already have 20 or 30 thousand dollars already tied into their web presence, they instinctively think that adding more functionality to their site is going to be expensive, and that could not be further from the truth. Adding a blog to your existing web presence is extremely cost effective and can possibly have a larger return than any other component of your web presence if it is managed correctly…
For more information about adding a blog to your corporate or business website, please don’t hesitate to contact my partners and I for a free consultation, click here.
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