This has been a pretty busy week for me this week but I didn’t want this story to slip by without reposting it and making a few comments about it. Apparently Acxiom is delivering some new data products that are targeting social media. I am not surprised by this, those of us inside the industry know that social media is where it is at these days when it comes to consumers, and getting those consumers out of their networks to pay attention to your brand or products is the goal.
I don’t know a lot about this new product yet but I am going to ask around with some of my friends that are with Acxiom and see if I can’t find out some more, to me Acxiom’s web content has always been super vague when describing their data products and services. I guess to those in the data mining industry though it’s probably plain English, however I happen to know employees there that have the same opinion…
Sep 15, 2009 (Close-Up Media via COMTEX) — Companies seeking to launch measurable direct marketing campaigns through social media now have access to the necessary capabilities through a new platform from Acxiom.
"Acxiom Relevance-X Social gives companies actionable strategies by bringing consumer insight to social media marketing, allowing marketers to engage, communicate and track the effectiveness of social campaigns," said Tim Suther, Acxiom senior vice president, Global Multichannel Marketing Services. "While many brands struggle to enter this booming market, our clients are now able to effectively engage and deliver ROI."
Acxiom said its Social is the latest offering in its suite of Relevance-X products and solutions. With the ability to engage socially active customers and prospects in their preferred networks, marketers can link that knowledge to relevant communications that ignite conversations on behalf of the brand. Measurement and quantifiable ROI are now available in the digital marketing channel thanks to a single point of integration for managing social media campaigns.
"Acxiom delivers ‘tomorrow’s integrated marketing’ today," said Michael Gorman, vice president for strategy, Acxiom Global Multichannel Marketing Services. "We help clients align their customer and prospect marketing efforts with the activity of those individuals in the social media space, including degree of activity and influence."
Source: http://www.tradingmarkets.com/.site/news/Stock%20News/2529387/
I'm sure this is going to be a very cool product from Acxiom. When I worked in the Acxiom PR department, one of the products I worked on was the Relevance-X ad network. Amazing technology and knowledge over at that place!!
They really do have some awesome data products, it's always amazed me how they are an Arkansas based company! I am hoping to find out some more on their social product soon from some of my friends that work there, will keep you posted…
The Acxiom product sounds more like fluffy vaporware… I agree the detail on the Acxiom site has always been vague.
If you find out it has any real meat to it, let us know. I have a bunch of clients who would love to use a good data product in the social media space.
I have asked around, Acxiom is located right down the road from me so hopefully someone will know something. 😉 I will be sure to report back what I find.
As part of our Relevance-X Social solution launch, we recorded a live presentation titled “Social Media by the Numbers” with Forrester's David Daniels and Acxiom VPs who explain more about the solution. You can download the recording at the following link: http://tinyurl.com/ybjq3qq or you can download our whitepaper, “Engaging Consumers With Direct Social Media Marketing” at http://tinyurl.com/y9k3ntr. I hope that helps!
Farrell, thanks for the information, I will be sure to pass this information along…
Wow, that presentation was pretty informational, thanks Farrell. There are some really cool applications for Acxiom's new social product, specifically for being a segmentation tool to leverage your social promoters in advocating your wares with the rest of the crowd 'tuning in' to your brand, and their friends…
Lacks credibility. Would love to see some solid figures behind it.